Chicago Park District

Mayor, Parks CEO Kelly Launch Park Points, New Digital Loyalty Rewards Program for City Park Users

8/13/2013

Mayor Rahm Emanuel and Chicago Park District General Superintendent & CEO Michael P. Kelly today announced the launch of Park Points, a rewards program that allows park patrons to earn rewards for park visits and program participation. Park Points is the first program of its kind for any municipality in the nation.

“With millions visiting our parks annually, Park Points is an ideal way to encourage participation in our parks and park programming, and to reward those who use the parks frequently,” said Mayor Emanuel. “It is also a great way for the people of Chicago to become more exposed to the diverse programming that Chicago Park District offers.”

The Park Points program will offer members many initial ways to earn points after they register, connect their social networks, and perform other digital actions. Park Points members will find opportunities to earn points frequently by visiting the Chicago Park District’s website, Facebook & Twitter accounts, signing up for Park District programs, as well as opportunities highlighted in upcoming Chicago Park District newsletters and emails. Ongoing opportunities to earn points will include visiting local parks, registering for select events, participating in online offers at signature events such as Movies in the Parks, engaging with the District’s partners and more. Future offerings include earning points at Park District concession stands and points for purchasing tickets at various Park District venues.

“We are excited about this innovative opportunity to further connect in an immediate, personalized and ongoing way with our patrons,” said Michael P. Kelly, General Superintendent & CEO of the Chicago Park District. “We look forward to learning more about our park patrons and continuing our excellence as a leading provider of recreation and leisure activities in Chicago.”

Active Park Points members will soon be able to redeem their accumulated points for exciting one-of-a-kind experiences that highlight the breadth of opportunities available through the Park District, including unique adventures such as a private tour of Buckingham Fountain, private skating with an NHL player, shooting hoops with an NBA legend, private family sailing lesson, or going behind the scenes of some of Chicago’s most famous landmarks.

Click here to watch a video.  To register to become a Park Points member, visit www.chicagoparkdistrict.com or www.chiparkpoints.com.

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